Mission and Values
At ACP Entertainment, our mission is to create memorable experiences through safe and innovative attractions, while providing first class customer care. It’s not just a mission statement, it’s our way of doing business: bringing energy, excitement, and excellence to every event we’re a part of.
To keep us in line with our mission, we have a set of ten core values. While many companies operate with three or four core values—and that approach works for them—we view our core values, along with our mission statement, as a comprehensive roadmap that guides every aspect of our organization.
First and foremost, Safety is at our core-not only for our team members, but also the participants using and riding our attractions. It’s not just a word or a cliché; It’s a principle we live by in every decision we make-from equipment maintenance and staff training to event setup and operation.
Colossians 3:23 is our second core value which reminds us daily that we are working for the Lord by bringing joy to his children. Colossians 3:32 says, “Whatever you do, work at it with all your heart, as working for the Lord, not for man” and we keep that front and center, even when the going gets tough.
Our third core value is Excellence, we believe we are the best at what we do-and we stand by that! We have the very best attractions, staff and best equipment for our industry-not only in Michigan, but across the country. We’re proud to set the industry standard and then raise the bar even higher.
Our fourth core value is Fun. It’s in our DNA and literally what we do. We provide fun and bring smiles to everyone!
Core value number five is Team. We act as one cohesive unit, working together toward our mission in everything we do. The term “employee” may be the legal term, but “team” and “team member” paint a much more accurate picture-one we fully embrace.
Communication is our sixth core value and boy oh boy, do we do a lot of it. We believe that over-communicating is better than under communicating. We’d rather something be seen or heard too often than not enough.
Our seventh core value is Integrity, something that should go without saying yet a value that we hold especially dear. Integrity to us means honesty, respect, and living by the Golden Rule; Do unto others as you would have them do unto you.
Sometimes we face tough choices, and our eighth core value, Courageous Decisions, empowers our team to make them. Not all decisions are popular, easy to make, or fun-but they’re necessary. We choose to be confident in our choices, even when faced with uncertainty, doubt or fear.
Our ninth core value of No Gossip is our way of saying that we don’t tolerate rumors or talking down on each other. We spread positivity all around and address concerns directly.
Finally, we encourage every team member to have a Self-Employed Mindset. This doesn’t give them unlimited power over decision making, but rather empowers them to think, “What would the owner do?” or “If I owned this company, how would I want this situation handled?”
At ACP Entertainment, our mission and core values aren’t just words on a wall—they are the heartbeat of our company. They guide how we serve our clients, how we support one another, and how we continue to grow as a team and as leaders in the event entertainment industry. By staying true to these principles, we ensure that every event we’re a part of isn’t just fun, but meaningful, safe, and unforgettable.
